Media Writing : Print Broadcast And Public Relations
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Mediawriting: Print, Broadcast, and Public Relations
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Mediawriting: Print, Broadcast, and Public Relations - Wayne R. Whitaker - Google книги
Designed for those preparing to write in the current multimedia environment,. Get A Copy. More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up.
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Books by W. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.
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Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported.
In addition, they illustrate how radio and television stations operate and the role of the PR practitioner in today's media environment. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, telecommunication, and public relations.
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ISBN - available free to instructors upon adoption. Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Unlike other books - which talk about writing and the differences among the three writing styles - this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting.
From a basis in writing news and features for print media, it moves on to writing for broadcast news media. Finally, it introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. In addition, th.